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Bridgestone EMEA announces senior leadership changes to boost its digital transformation journey


Bridgestone EMEA announces senior leadership changes

to boost its digital transformation journey

Bridgestone Europe, Middle East and Africa (Bridgestone EMEA) today announced a change in its senior leadership structure, effective September 16. These adjustments are in conjunction with and complementary to the global leadership changes recently announced by its parent company, Bridgestone Corporation, and are part of a broader succession platform designed to cultivate global leaders throughout the enterprise.

The primary shifts in the Executive Committee are motivated by the continued enhancing of Bridgestone’s solutions business into new domains, such as fleet solutions, the ambition to strengthen the end-to-end supply chain in an increasingly complex and digital manufacturing environment, and finally to strengthen collaboration between R&D and Manufacturing and capitalise on the increased digitisation of the production environment. The roles of the first line executives, reporting to Paolo Ferrari, CEO & President of Bridgestone EMEA, will be enhanced as follows:

Laurent Dartoux, currently Chief Strategy and Marketing Officer at Bridgestone EMEA and Corporate Officer of Bridgestone Corporation, will assume the position of Bridgestone EMEA’s Chief Operating Officer in concurrence with his CSMO role. Laurent Dartoux will retain several of his current responsibilities including: Brands Marketing, Corporate Communications, and Solutions & Strategy, as well as TomTom Telematics, Mergers & Acquisitions, and CSR. In addition, Laurent will assume responsibility for Manufacturing Operations, Logistics and Supply Chain Management, and Procurement, to further accelerate the company’s core operations strategy.

Emilio Tiberio, recently appointed as Chief Technology Officer of Bridgestone EMEA and Corporate Officer of Bridgestone Corporation, will take responsibility for both Quality and Environment Health & Safety, as well as Regulatory and Public Affairs. Emilio will also take charge of Bridgestone’s System Engineering department, a new unit created to further strengthen collaboration between R&D and Manufacturing.

Astrid Rahn, Chief Financial Officer of BSEMEA, will assume, on top of her current ones, the responsibility of IT. She will manage the balance of IT investments between the core infrastructure and the needs triggered by Bridgestone EMEA’s digital journey.

Riccardo Cichi, Chief Sales Officer of BSEMEA, will further strengthen his commercial and consumer organisation by integrating the Consumer and Commercial Product Planning into the CSO function for an even stronger roadmap based on the customer and market needs.

As noted in the Bridgestone Corporation’s senior leadership announcements made previously, several new positions have been added to the Global Head Office and Bridgestone EMEA is pleased to announce that Paolo Ferrari, Executive Vice President and Executive Officer of Bridgestone Corporation, CEO and President of Bridgestone EMEA and Chairman of the Board for Bridgestone Americas, will take on the additional responsibility of G-Chief Digital Strategic Officer (G-CDSO). This new role is concurrent with Paolo’s other roles including CEO EMEA.

“The world of mobility is changing rapidly driven by trends such as urbanisation, climate change and digitisation and we are transforming rapidly as a result. I am confident that these changes to our BSEMEA leadership will help accelerate our transformation journey from a premium tyre manufacturer to a leader in mobility solutions and help us integrate our operations into this journey,” said Paolo Ferrari. “As our industry is becoming more CASE (connected, autonomous, shared and electrified), I’m proud to be able to contribute to the Bridgestone Group’s future growth ambitions by capitalising on digital business opportunities and leading our company and our industry in the future of mobility.”

Media information:

Liesbeth Denys, Director PR and Corporate Communications, Bridgestone in EMEA: +32 478 78 26 22

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s largest tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. Today, in a fast-changing world, we’re evolving to provide real solutions to the real problems our customers face. This is why Bridgestone EMEA is rapidly transforming from a premium tyre producer into a mobility solutions leader. We’re pioneering cutting-edge products and solutions with some of the industry’s most advanced factories, world-beating technologies and coveted partnerships. As our transformation journey continues, we’re working to shape the future of mobility.

For more information about Bridgestone in Europe please visit: www.bridgestone-emea.com , www.bridgestonenewsroom.eu or find us on Facebook, Instagram and YouTube.