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Bridgestone receives L.E.A.D.E.R. award


Bridgestone receives L.E.A.D.E.R. award

Bridgestone is one of only three recipients of the prestigious industry awards

Bridgestone has been honoured at the ninth annual Leaders in European Automotive Development, Excellence and Research Awards - better known as the L.E.A.D.E.R. Awards. Automotive News Europe and The Automotive Intelligence Center recognise industry players who exemplify product development, achievements and dedication to the European automotive sector. As there is a total of just three recipients in three categories (Manufacturer, Supplier and Special Category) every year, Bridgestone is delighted to have been recognised as a Supplier on the basis of its innovation, excellence and leadership in the automotive industry.

The award acknowledges recent innovations that Bridgestone has made in the areas of digitalisation, the use of artificial intelligence in manufacturing and the monitoring of fleet tyres to improve fleet development, efficiency and enhancement across the distribution chain. Bridgestone’s commitment to digitalisation is exemplified by the creation of the Digital Garage, an open innovation platform where partners and wide-ranging expertise meet. It is devoted exclusively to accelerating digital mobility solutions throughout the global value chain.

‘The L.E.A.D.E.R. Award acknowledges our efforts to prepare for tomorrow,’ said Emilio Tiberio, VP for Innovation. ‘We’ve pioneered a strong range of digital solutions and applications to complement our premium and high value tyre products and meet the needs of drivers, fleet managers, and transportation providers. We are delivering the quality and efficiency our end-users are looking for. And we are responding to the everyday concerns they face—whether they are driving in the wet, in need of longer tyre lifespans that reduce downtime, or simply looking for more convenience. This award recognises what we are doing. It tells us we are on the right path for ushering in the new world of mobility.’

Winners of the L.E.A.D.E.R. Award are selected by a judge and jury consisting of members of Automotive News Europe and the Automotive Intelligence Centre. The other recipients this year include Aston Martin and Waymo.

Media information: Liesbeth Denys, Head of PR and Corporate Communications, Bridgestone in EMEA: +32 478 78 26 22

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with some of Europe’s most advanced factories, world-beating technology, and leading R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.

For more information about Bridgestone in EMEA, please visit www.bridgestone.eu and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.