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Bridgestone Selected as Global Original Equipment Supplier for Next-Generation Luxury SUV

New Original Equipment Fitment

Bridgestone Selected as Global Original Equipment Supplier for Next-Generation Luxury SUV

Two premium Bridgestone tire lines selected as original equipment

Bridgestone today announced two of the company’s Bridgestone brand tire lines have been specified as original equipment on the all-new, third-generation BMW X3. Continuing its longstanding relationship with BMW, Bridgestone is supplying a range of tires in 11 different sizes in its Alenza 001 and Blizzak tire lines.

“Tire design and application are critical to ensuring a vehicle performs at its maximum capability,” said Shannon Quinn, president, original equipment, U.S. and Canada Consumer Tire Sales, Bridgestone Americas Tire Operations. “Bridgestone has a longstanding relationship with BMW and our engineers worked collaboratively with them to develop innovative, performance-driven tire technology exclusively for the BMW X3.”

The Bridgestone Alenza 001 summer pattern tire is specified for the BMW X3 in 18”, 19”, 20”, and 21” rim diameters. Select models will feature the Alenza 001 tire with run-flat technology. Bridgestone Alenza 001 tires are specially engineered to provide precise handling with a comfortable, highway luxury ride in wet and dry conditions.

Premium Bridgestone Blizzak LM-001 tires will equip models of the BMW X3 sold in select European markets where winter tires are required during specific months. The Blizzak LM-001 tire will be available with standard or run-flat technology to offer traction and performance in snow and sleet. The Blizzak LM-001 tires also will be available as BMW approved replacement tires for BMW X3 owners who live in areas where colder temperatures and seasonal driving conditions demand a tire that delivers confident winter performance.

Media information: Liesbeth Denys, Head of PR and Corporate Communications, Bridgestone in EMEA: +32 478 78 26 22

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with some of Europe’s most advanced factories, world-beating technology, and leading R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.

For more information about Bridgestone in EMEA, please visit www.bridgestone.eu and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.