Bridgestone Takes Its Commitment to Driver Safety Even Further with the New Turanza 6 Tyre
- With best-in-class wet performance1, superior mileage2, and improved fuel/energy efficiency2, the new Bridgestone Turanza 6 gives drivers ultimate control and safety reassurance.
- Based on extensive research, the new summer touring tyre has been developed to answer the safety and efficiency needs of European drivers and to help them overcome the daily driving challenges they face.
- The Turanza 6 is the latest in a long line of cutting-edge, safety-oriented tyres and solutions from Bridgestone; another example of its strong commitment to road safety
As a global leader in tyres and sustainable mobility solutions, Bridgestone is strongly committed to driver safety. Tyres carry people’s lives, and Bridgestone is dedicated to safeguard and maximise safety on the road in everything it does.
This comes down to its products, and specifically the new Bridgestone Turanza 6 which has been designed as the answer to extensive consumer research among European drivers to understand what they expect from a summer touring tyre and the daily driving challenges they face.3 With the Turanza 6 and its best-in-class wet performance1, Bridgestone offers drivers exactly what they want – a new premium tyre fulfilling their safety and performance needs even in challenging wet weather conditions while offering superior mileage2 and improved fuel/energy efficiency2.
Engineered for safety and performance
According to tests carried out by one of Europe’s most respected independent automotive testing institutes, TÜV SÜD, the Bridgestone Turanza 6 outperforms its competitors in the segment with its best-in-class wet performance1. This includes being the best in cornering manoeuvres and offering outstanding straight-line performance. The new Bridgestone Turanza 6 also achieves best-in-class EU label A-grade in wet grip.
Thanks to proprietary and ground-breaking ENLITEN and TECHSYN technologies, which are both featured for the first time ever on a Bridgestone replacement tyre in the new Bridgestone Turanza 6, drivers get additional efficiency and sustainability benefits such as superior mileage2 and improved fuel/energy efficiency2. This also makes the Bridgestone Turanza 6 tyre EV-ready, helping to optimise electric vehicles’ performance by saving battery life2, while offering excellent control, higher wear tolerance2 and decreased tyre noise for driver comfort4.
Bridgestone’s broader commitment to road safety
According to the World Health Organisation, more than 1.35 million people are killed on the world’s roads every year, and a further 20 to 50 million suffer non-fatal injuries, often life-changing.5 As well as developing premium tyres like the Turanza 6 which prioritise safety as the ultimate goal, Bridgestone is working hard to address road safety issues and to contribute to the United Nations Sustainable Development Goal #3.6 target to halve the number of global deaths and injuries from road traffic accidents by 2030.
In support of this goal, Bridgestone recently launched its Road Damage Detection solution and undertakes multiple road safety initiatives across the globe, including tyre safety inspections, road safety trainings, education programs and a recent donation of $1 million to the United Nations Road Safety Fund (UNRSF). Bridgestone’s commitment to road safety is part of its broader corporate commitment – The Bridgestone E8 Commitment – that defines the value the company is promising to deliver to society, customers, and future generations in eight focus areas.
Emilio Tiberio, COO & CTO of Bridgestone EMIA commented “Life is a journey, and at Bridgestone we’re committed to making it a safe one. The latest research around road accidents shows the scale of work there is still to be done. Driving should be an enjoyable and safe experience for everyone, and Bridgestone is committed to supporting this through its different initiatives and cutting-edge products, like the new Bridgestone Turanza 6, which bring enhanced safety and performance to drivers – enabling them to stay safe and in control, even on wet roads.”
Developed and manufactured in Europe, the Bridgestone Turanza 6 is now available across the region in a wide coverage for both passenger cars and on-road SUVs, whether they are internal combustion engine, hybrids, or electric vehicles.
Click here to watch the video of Bridgestone Turanza 6 tyre in action
*1 Tests carried out by TÜV SÜD on the request of Bridgestone in June 2022 at the facilities ATPPapenburg (Germany) & Bridgestone EUPG (Italy) for wet tests with BMW 520i & BMW 530d, on tyre size 245/45 R18 100Y XL. Turanza 6 compared to the performances of main competitors in the same segment: CONTINENTAL Premium contact 6, MICHELIN Primacy 4+, PIRELLI Cinturato P7 (P7C2). Report No. .
AQUAPLANING LATERAL, rating: BRIDGESTONE Turanza 6 (100,0%), PIRELLI Cinturato P7 (P7C2) (96.9%), CONTINENTAL Premium Contact 6 (92,0%), MICHELIN Primacy 4+ (90.2%).
AQUAPLANING STRAIGHT-LINE, rating: CONTINENTAL Premium Contact 6 (100.2%), BRIDGESTONE Turanza 6 (100,0%), PIRELLI Cinturato P7 (P7C2) (98.9%), MICHELIN Primacy 4+ (98.5%).
LATERAL WET GRIP, rating: BRIDGESTONE TURANZA 6 (100,0%) CONTINENTAL Premium Contact 6 (97,0%), MICHELIN Primacy 4+ (95.1%), PIRELLI Cinturato P7 (P7C2) (93.3%).
WET BRAKING (Ø CALC. Stopping Distance [m] 80-20 km/h ), rating: CONTINENTAL Premium Contact 6 (33,0), BRIDGESTONE Turanza 6 (33,7), PIRELLI Cinturato P7 (P7C2) (34.4),MICHELIN Primacy 4+ (36).
*2 Based on internal benchmark Turanza 6 vs Turanza T005 (ref. size 205/55R16)
*3 Base: All European countries (n=21501) Question: PD5.Which is the most important element you would take into account when choosing tyres? Ranked from High to Low (Consider) – selected – TOP 3
*4 Based on internal benchmark Turanza 6 vs Turanza T005 (ref. size 205/55R16)
*5 Global Status Report on Road Safety 2018, World Health Organisation
Media information: Jessica Vandenbruggen, Communications Manager: +32 489 10 19 94
About Bridgestone in Europe, Middle East, India and Africa
Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.