27
April
2022
|
10:01 AM
Europe/Amsterdam

Bridgestone’s New Semi-Slick Potenza Race Tyre Offers Unrivalled Performance to Track Day Enthusiasts

Summary
  • Bridgestone Potenza Race tyre empowers drivers to perform confidently, benefitting from the best control on track in dry conditions.[1], [2]
  • Bridgestone’s new semi-slick Potenza Race provides the best lap times[1], best dry braking performance[2] and outstanding longevity[3] when compared to main competitor tyres.
  • The Potenza Race is Bridgestone’s first-ever dedicated replacement tyre for track days, and the result of the strong Potenza heritage and the first Potenza Race original equipment (OE) fitments including the Lamborghini Huracán STO and SEAT Leon Cupra.
Potenza Race 1

Bridgestone, a global leader in tyres and sustainable mobility solutions, has today announced the launch of its new semi-slick Bridgestone Potenza Race tyre. The tyre delivers lap times that beat all main competing tyres1, along with the best braking performance in dry conditions2. Homologated for public roads, but with performance focussed on track days, the Potenza Race also provides outstanding longevity3, helping drivers to enjoy more time on track.

The Potenza Race is the latest addition to Bridgestone’s iconic Potenza tyre range – itself born from Bridgestone’s long association with Formula One racing – empowering motorsports enthusiasts to remain in control at speed. Benefitting from this heritage and the expertise gained during the development of Potenza Race OE fitments for the high-performance Lamborghini Huracán STO and CUPRA Leon hot hatchback, along with the Huracán Tecnica supercar launched recently, the Potenza Race is Bridgestone’s first-ever dedicated replacement tyre for track days.

Engineered for track days and circuit use

Leaning on Bridgestone’s vast experience in high performance tyres, the new Potenza Race completes Bridgestone’s ultra-high performance tyre line-up, providing a track-focussed tyre ideal for driving enthusiasts.

According to tests carried out by independent TÜV SÜD, the Bridgestone Potenza Race posts the best lap times ahead of its main competitors on the track.1 The Bridgestone Potenza Race tyre also offers the shortest braking distance on a dry surface, once again beating main competitor tyres.2

The Bridgestone Potenza Race tyre has also been engineered to provide outstanding longevity.3 All of this makes it a great choice for drivers willing to perform and push their limits on track.

High performance enabled by tread pattern, construction and compound

The Bridgestone Potenza Race’s advanced performance is enabled by a collection of new technologies in its tread pattern, construction and compound.

The tread design applies an asymmetric pattern, with differentiation between the outside and inside of the tyre to maximise cornering power and braking potential while still guaranteeing suitable usage on wet roads.

Asymmetric wall angles on the Potenza Race tyre further increase lateral stiffness and reduce block deformation, and a special rear tread pattern with an increased shoulder rib provides maximum dry performance with optimised braking and block stiffness.

To achieve its outstanding track performances, the Potenza Race also incorporates a sporty profile shape, helping to increase the contact area and maximise braking potential. An optimised contact patch helps to improve steering feel and controllability, increasing driver confidence.

The Bridgestone Potenza Race also benefits from a new compound, with innovative mixing to improve chemical reaction control, balancing the reinforcing mechanism and rolling resistance. The result is an optimised formula for enhanced dry performance, with high stiffness that boosts dry cornering and straight-line stability.

‘Completing the range for track lovers’

The Potenza Race’s development was made shorter and more sustainable thanks to the use of Bridgestone’s ground-breaking Virtual Tyre Development technology. This enables a digital version of an in-development tyre to be created and tested, helping Bridgestone to predict how a tyre will perform in different conditions before physically building prototypes. As a result, Bridgestone can test far more variants in a virtual world. In the development phase, this sustainable approach leads to a saving of 33% of raw materials and CO2 emissions, while cutting 10,000 kilometres and 1.7 tonnes of CO2 from outdoor testing.[4]

Commenting on this launch was Emilio Tiberio, COO & CTO of Bridgestone EMIA: “The Potenza Race adds an additional dimension to our iconic Potenza range. The existing Potenza Sport has been an incredible success since it launched, and now the Potenza Race takes things a step further by offering unrivalled performance to track day enthusiasts. Many have already seen and experienced what the Potenza Race original fitments can do on the Lamborghini Huracán STO and CUPRA Leon – we’re thrilled to be bringing it to the replacement market for more drivers.”

Developed and manufactured in Europe, Bridgestone’s new Potenza Race will be available in 13 popular sizes between 17 and 20 inches from June 2022, supporting the hot hatchbacks and sportscars most commonly found attending track days.

This project aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realize a sustainable society. This project aligns with “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility”.


[1] Lap time at Nardo circuit (6115 meter), average time over three laps in seconds: Bridgestone (2:35,39), Pirelli (2:37,62), Michelin (2:37,87), Goodyear (2:37,89).*

[2] Dry braking distance (100 km/h to 0 km/h) at Bridgestone EUPG, distance in metres: Bridgestone (32.3), Michelin (32.8), Pirelli (33.2), Goodyear (34.6).*

[3] Ranked second for track longevity at Nardo circuit, rating in %: Goodyear (120%), Bridgestone (100%), Pirelli (80%), Michelin (60%).*

[4] Based on declared CO2 emissions of CUPRA Leon (development car for 235/35R19) 172g/km.

*Tests carried out by TÜV SÜD on the request of Bridgestone in  November 2021 and March 2022 at the facilities Bridgestone EUPG (Italy) and Nardo (Italy) for tests with Mercedes AMG A45s, on tyre size 245/35 R19 Potenza Race compared to the performances of main competitors in the same segment: Goodyear Eagle F1 Supersport R, Michelin Pilot Sport Cup 2 Connect, Pirelli P Zero Trofeo R. TUV Report No. 713231330.

Media information: Liesbeth Denys, Director Public Affairs and Communications EMIA: +32 478 78 26 22

About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

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Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment – a framework of eight values (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment) – guides strategic priorities, decision making, culture evolution and sustainability actions towards the achievement of this vision.

For more information about Bridgestone in EMIA, please visit press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.