Bridgestone India Launches New Tyre V-STEEL Mix M721 for Commercial Vehicles

Bridgestone India today announced the launch of its new generation Drive position tyre for the Commercial Vehicle segment, which is meant specifically for the General Cargo, Long Haul, Highway Application. This tyre addresses issues of Tyre mileage, Fuel mileage and Cut-Chip resistance, thereby increasing tyre life and better retreadability. The tyre will be marketed under the name V-STEEL Mix M721.

“Our global mission is Serving Society with Superior Quality, and our constant endeavour is to provide world class products and solutions to our customers. The commercial vehicle segment is focussed on optimising total cost of operations to achieve higher profitability. The V-STEEL Mix M721 is targeted towards the General Cargo Segment, which is the largest portion of the Commercial Vehicle Segment and delivers 15% EXTRA tyre mileage and subsequent reduction in Cost Per Kilometre for the fleet operators.” said Parag Satpute, Managing Director, Bridgestone India.

V-STEEL Mix M721 addresses the issues of tyre mileage, fuel mileage and cut-chip resistance. The combination of Low Rolling Resistance compound, deeper tread depth and tie bar makes V-STEEL Mix M721 a unique offering which provides EXTRA tyre mileage and even wear. With this, Bridgestone India aims to establish a strong positioning in the Drive axle Tyre category through V-STEEL Mix M721.

V-STEEL Mix M721 provides 15% EXTRA tyre mileage and gives EXTRA Fuel efficiency. 

 “Our vehicles operate in the regions from North to North-East including the seven sisters’ states. The timely and proper delivery of goods highly depends on the quality of tyres. In the past, we have faced several issues related to tyre failure which often lead to downtime of the vehicle. Ever since associating with Bridgestone, and using the V- STEEL Mix M721 tyre, it has solved all such major issues, adding to higher tyre mileage and operational efficiency.” said Malkeet Singh, Managing Director, Brahamputra Cargo Carriers Pvt. Ltd.

Notes to Editors

About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions and serves its customers in an extensive retail network with thousands of touchpoints.

Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.

About Bridgestone India:

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market