Bridgestone Southern Africa to acquire OTRACO Southern Africa OTR Tyre Management Solutions

• Acquisition expands Bridgestone’s global mining solutions in South Africa.
• Otraco’s extensive service network and world-class tire solutions portfolio will strengthen the way OTR customers are served by Bridgestone SA.
• The transaction is targeted for completion by December 2022.

JOHANNESBURG,13 December 2022 – Bridgestone Southern Africa Mining services and OTRACO Southern Africa will join forces to accelerate Mining tyre management and mobility solutions in Southern Africa, under one banner.

Bridgestone Southern Africa (BSAF) recently announced that its group company Bridgestone Southern Africa Holdings (BSAFH) has entered into an agreement to acquire OTRACO Southern Africa, a leader in Off-The-Road (OTR) tyre management solutions.  This acquisition will accelerate the growth of Bridgestone SA’s mining solutions business and expand the company’s service network.  The acquisition was completed in December 2022 and André Bode will continue as Managing Director of OTRACO, reporting to Jacques Fourie (Vice President of Bridgestone Middle East & Africa). “I am honoured and enthusiastic for the opportunity to lead this exciting business. We have excellent people who are passionate about what we do. As a team we look forward unlocking new growth opportunities, improve the way we serve our customers by nurturing relationships built on value and trust,” says André Bode.

As part of Bridgestone's initiative to improve mobility solutions and tyre-centric services across all market segments, the company identified a need in the mining market for specific mining services and enhancements. “The acquisition of OTRACO, with their strength in tyre management systems, is an exciting milestone in our history and presents a new opportunity to extend our mobility solution offerings to the market.  Together Bridgestone and OTRACO have market-leading Mining tyre management and mobility solutions,” says Jacques Fourie, CEO of Bridgestone Southern Africa. 

Going forward, Bridgestone SA will go to market under the OTRACO banner. “Bridgestone and OTRACO are proud to join forces, under the OTRACO banner, to offer industry-leading mobility solutions and mining tyre management services to our valued customers,” says Carl Martins Bridgestone’s Mining Services Executive Manager.

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Media information:

Issued by The Riverbed Agency on behalf of Bridgestone Southern Africa: Lungile Manganyi, Senior Accounts Executive, E: lungile@theriverbed.co.za C: +27 78 595 2467, T: +27 86 099 4164

About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions and serves its customers in an extensive retail network with thousands of touchpoints. 

Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.

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