Articles tagged with 'News' | Bridgestone EMIA

• Majority of motorists never check their tyres according to Bridgestone research • Drivers being urged to ‘Become a Road Safety Hero’ by carrying out regular checks • Research results coincide with National Tyre Safety Month throughout October  ...

• YART Yamaha Official EWC Team won the 2023 FIM Endurance World Championship (EWC) title on Bridgestone tyres. • Bridgestone provides riding excitement through the supply of BATTLAX brand premium tyres and through a wide range of sustainable global ...

This is the first Firestone regional on-road range built with Bridgestone’s ENLITEN technology, providing improved fuel efficiency through an up to 15 percent reduction in rolling resistance across steer, drive and trailer axles.[i] Firestone’s lates...

• Bridgestone is supplying tyres developed with recovered carbon black, recycled oil, rice husk silica and other recycled and renewable materials to teams at the Bridgestone World Solar Challenge (BWSC)• This initiative uses the company’s ENLITEN® te...

Bridgestone confirms its partnership with Italian videogame developer Milestone for RIDE 5, the most authentic riding simulation dedicated to two-wheel enthusiasts.Gamers and passionate riders around the world have the opportunity to experience the p...

• For second successive year Bridgestone in partnership with Kwik Fit Stand proves popular with crowds • Freestyle BMX gold medallist ambassador Charlotte Worthington wows onlookers on Bridgestone stand • NEW Bridgestone Turanza 6 tyres takes centre ...

Bridgestone’s VX-TRACTOR tyre has been selected as Brocks' tyre of choice, having proved itself to be an outstanding performing tyre, especially under intensive road-use and in very demanding field conditions...

• EV data and camera footage from Webfleet enables and verifies new world record• Bridgestone Duravis tyres, engineered to minimise rolling resistance, helps optimise the range of the record-breaking FIAT E-Scudo• The previous record of 258.85 miles ...

Get behind the wheel and feel the thrill of driving Lamborghini’s new Revuelto, the first V12 hybrid plug-in HPEV super sport car, fitted with Bridgestone Potenza Sport tyres

Bridgestone, Worldwide Olympic and Paralympic Partner, and its UK ambassadors count down to the start of the Games of the XXXIII Olympiad Paris 2024, one year from today

• Students’ three-wheel catamaran to compete in Bridgestone World Solar Challenge • Delivering impressive efficiency, the car’s cruising consumption is just 1 kWh, equivalent to a conventional microwave. • Custom made Enliten tyres have been develope...

Bridgestone has helped bring a vision of autonomous driving to life for thousands of onlookers to appreciate, in a unique glimpse into the future of mobility at the Goodwood Festival of Speed.The tyre manufacturer partnered with The Indy Autonomous C...

Bridgestone is recharging its batteries after an enlightening insight into electric vehicle mobility and infrastructure, after successfully covering 1,200 miles across the UK and Ireland at the EV Rally.Encompassing all five capital cities, across bo...

With Bridgestone so dedicated to shaping a sustainable future of mobility, the company is now fully charged and raring to go in the EV Rally 2023, which they are officially sponsoring for the first time.Bridgestone’s pioneering EV ready tyre technolo...

•  40% of UK motorists confirm desire to purchase an EV by 2028 - an increase 11% from 2022 • Survey reveals that motorists are still apprehensive - charging point infrastructure and range anxieties remain a big concern • The NEW Bridgestone Turanza ...

• Bridgestone’s new premium all-terrain tyre enables drivers to equip their 4x4 vehicles to handle all surfaces and weather conditions. • The Bridgestone Dueler All-Terrain A/T002 offers improved adaptation and reaction over different types of terrai...

• Bridgestone introduces its new premium VX-R TRACTOR tyre range with a wide-tread traction, long wear life, and excellent driver comfort.• All Bridgestone VX-R TRACTOR tyres feature an optimised tyre-combination front axle LEAD for improved fuel eff...

Bridgestone, Worldwide Olympic and Paralympic Partner, celebrates its new "Prepared to perform” campaign for the Olympic and Paralympic Games Paris 2024 with a year to go celebration

• Belgian motorcyclist Thierry Sarasyn used the Bridgestone Battlax T32 tyre to take a new touring world record – visiting 15 countries in just 22 hours. • Rider safety was always at the forefront, with a supporting vehicle and personnel, stops every...

Significant investment in retread under ‘Bandag Hotread’ rebrandInvestment underlines commitment to be sustainable solutions leaderUK manufacturing success story with all retread tyres manufactured in Lincolnshire...

• Bridgestone’s new premium touring all-season tyre prepares drivers to handle year-round stressful conditions with ultimate control.• Based on comprehensive market research, the Bridgestone Turanza All Season 6 has been developed based on drivers’ i...

Adam Peaty and Charlotte Worthington reopen new-look headquartersBridgestone’s commitment to sustainable solutions underlined in WarwickUp to 150 back in forward-thinking surroundings

Bridgestone believes that a lack of tyre safety knowledge is putting motorists’ lives at risk, after just 14% of 2,000 UK drivers surveyed in a recent research study conducted by Bridgestone[1], described them as the most crucial safety feature on th...

• Bridgestone in partnership with Kwik Fit announces they will be back at the British Motor Show for the 2nd year and will once again be exclusive partner sponsor of the Motorsport Arena and Hall Five • The announcement of partnership arrives at the ...

Commercial fleets urged to check yards for dangerous debrisFirst-of-its-kind report unearths hundreds of puncture causesMagnetic road sweepers, driver checks and daily inspections urged

• Three top teams have chosen Bridgestone tyres for the endurance competition dedicated to motorbikes which begins on the 13th April in Le Mans. • Bridgestone tyres provide grip, handling and above all, exceptional durability to withstand the extreme...

• The Bridgestone Turanza 6 tyre arriving in time for Easter and the forthcoming bank holidays, is the latest in a long line of cutting-edge, safety-oriented tyres and solutions from Bridgestone. • With best-in-class wet performance1, superior mileag...

• Bridgestone announces its support of Top UK Universities, Cambridge University and Durham University to develop solar-powered vehicles for the world’s foremost solar technology and advanced engineering challenge. • The World Solar Challenge 2023 wi...

As its exclusive tyre partner, Bridgestone develops custom-engineered tyres capable to enhance the new Lamborghini Revuelto’s sporty and high-performance capabilities.The Lamborghini Revuelto supercar is available with bespoke Bridgestone Potenza Spo...

More than three quarters (76 per cent) of fleet operators believe that work pressures facing drivers are intensifying in the wake of the ‘cost of business’ crisis.A similar number (75 per cent) also believe the cost-of-living crisis is negatively imp...