Bridgestone EMEA appoints Mete Ekin to lead Bridgestone’s Emerging Market business

Bridgestone has today announced the appointment of Mete Ekin, current Regional Managing Director Middle East and Africa, to the position of VP Bridgestone Emerging Markets as of 1st October 2019. He will oversee Bridgestone Emerging Markets: Bridgestone EMEA’s businesses in Africa, the Middle East, and Russia. This move will ensure dedicated support to these important and growing markets and ensure seamless alignment with the strategic direction set out by Bridgestone EMEA’s leadership to become a leader in mobility solutions.

Ekin has been chosen for this role following his earlier experience with the management of Middle East and South Africa and the integration into Bridgestone EMEA, and because of his deep knowledge of the tyre industry and the region. In his new role, Ekin will be reporting to Bridgestone EMEA CEO, Paolo Ferrari.

Managing Director Bridgestone CIS Region, Jeff Glover; Managing Director Bridgestone South Africa, Jacques Fourie; and Mete’s successor, the Managing Director for the Middle East and Africa, will all be reporting to Ekin in his role as VP Bridgestone Emerging Markets.

“This is an exciting move for us that comes at the perfect time,” said the incoming VP Bridgestone Emerging Markets, Mete Ekin. “Russia, South Africa, and the Middle East are all huge markets for Bridgestone with massive potential, and we can all benefit from each other’s experience while drawing on the expertise of the mature European business. I’m looking forward to working alongside Paolo and his team in this new capacity as we continue to grow these regions and our EMEA business”.

Media information: For more information, contact Ben Smallman on 01902 587001 or email ben@smallmanmedia.com

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s largest tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption.

Today, in a fast-changing world, we’re evolving to provide real solutions to the real problems our customers face. This is why Bridgestone EMEA is rapidly transforming from a premium tyre producer into a mobility solutions leader. We’re pioneering cutting-edge products and solutions with some of the industry’s most advanced factories, world-beating technologies and coveted partnerships. As our transformation journey continues, we’re working to shape the future of mobility.