Bridgestone EMIA maintains traction on men’s health, partnering with The Distinguished Gentleman’s Ride as official European tyre partner


Bridgestone EMIA maintains traction on men’s health, partnering with The Distinguished Gentleman’s Ride as official European tyre partner

Bridgestone and The Distinguished Gentleman’s Ride (DGR) have partnered together to call on motorcyclists all over the world to embrace the dapper event’s first-ever solo edition, which will take place on Sunday 27 September 2020.

The global event uniquely brings together the motorcycle community and their passion for classic style bikes to support and raise funds for Movember, the men’s health charity. In 2019, the event brought together 116,000 motorcyclists across 100 countries over a shared love of classic styled bikes and helping others.

The Distinguished Gentleman’s Ride Founder, Mark Hawwa, speaks on the new partnership, and the urgency for its community to continue to ride.

“Since our first year in 2012, The Distinguished Gentleman’s Ride has united riders all over the world, creating a spectacle and a statement from the motorcycle community in support of men’s health. Welcoming Bridgestone EMIA to the DGR community in 2020 as our official European Tyre Partner has been a special moment for the event. Safety for classic motorcycles has always been a priority, and Bridgestone’s passion for designing the perfect tyre for classic bikes helps to keep our riders safe. With Bridgestone’s support in Europe 2020, we will still ride dapper together, and do everything we can to help men stop dying too young alongside our partners Movember.”

Bridgestone EMIA will be generously encouraging DGR’s dapper riders with tyre packs for the event’s dedicated fundraisers.

Bridgestone EMIA Head of Motorcycle, Nico Thuy, comments on the importance of partnering with The Distinguished Gentleman’s Ride in Europe.

“As a company with a long-time history in the motorcycle business and its heritage, we at Bridgestone are incredibly proud to be able to partner with the DGR in Europe, as we value their work of great importance towards men’s health.

It’s only through dedication and passion that an organization such as DGR can succeed and that’s why we (at Bridgestone) have found a mutual passion for the heritage motorcycle movement. Our newest reference bias touring tyre – the Battlax BT46 – is the perfect showcase for that and thus a perfect match for those who share our passion for old motorcycles.

Therefore, it’s a great honour for us to become an official supporter of The Distinguished Gentleman’s Ride 2020.”

With respect to the varying global social distancing measures in place, The Distinguished Gentleman’s Ride 2020 event is encouraging its participants to ride solo or with a pillion on Sunday 27 Sept 2020. Riders will be encouraged to engage socially on all social media channels and the DGR website to showcase their efforts. Without organised mass-participation events, no matter where you are in the world you can dress in-theme, mount your steed, and ride for men’s health!

For more information on how you can Ride Solo, click here.

Funds raised from the 2019 event are being invested in research and mental health programs that will save the lives of men, and we are particularly excited by a new investment that will fund initiatives focussed on supporting first responders, who have worked tirelessly over the last few months.

Join Team Bridgestone on their journey to bring their riders together around the world for men’s health!

For any enquiries relating to Bridgestone, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com.

About Bridgestone in Europe, Russia, Middle East, India and Africa (EMIA)

We're Bridgestone Europe, Russia, Middle East, India and Africa, part of the world’s largest tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption.

Today, in a fast-changing world, we’re evolving to provide real solutions to the real problems our customers face. This is why Bridgestone EMIA is rapidly transforming from a premium tyre producer into a mobility solutions leader. We’re pioneering cutting-edge products and solutions with some of the industry’s most advanced factories, world-beating technologies and coveted partnerships. As our transformation journey continues, we’re working to shape the future of mobility.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.