Bridgestone launches its first all-season touring tyre
Bridgestone launches its first all-season touring tyre
Bridgestone, the world’s number one tyre and rubber company[1], has launched the Weather Control A005, the all-season touring tyre that helps drivers to master their journey, whatever the season.
The Weather Control A005 has been designed with end-users for end-users. Before beginning the design, Bridgestone questioned 15,000 European drivers about their day-to-day driving challenges. Bridgestone found that safety in wet conditions is one of the biggest concerns and that drivers want to be confident their tyres are capable of handling different kinds of weather conditions – especially rain.
From cruising along the motorway, to winding rural roads and unexpected braking in the city, Bridgestone Weather Control A005 offers drivers peace of mind whilst navigating the famously unpredictable British weather. Created by highly qualified engineers and chemists at the Bridgestone Technical Centre in Rome, Italy, the premium tyre provides outstanding control in different weather conditions, while also meeting the needs of consumers looking for year-round convenience and safety.
The tread design features a V-shape layout, innovative ‘Z’ side shape and high-volume slots in the shoulder of the pattern. It works with the optimised body construction and contact pressure distribution to ensure the tyre performs to the expectations of end-users in terms of grip, fuel efficiency and wear. The use of Bridgestone’s proprietary Nano Pro-TechTM technology and a high silica content further support the performance of the tyre.
Independently tested and certified by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, Bridgestone Weather Control A005 outperforms the leading competitor on the market for braking in both wet and snowy conditions[2]. The Bridgestone Weather Control A005 has also been awarded the best-in-class, EU label A-grade for wet grip and C-grade for rolling resistance (with some selected sizes even achieving the B-grade in rolling resistance).
Bridgestone Weather Control A005 is legally compliant 365 days a year thanks to its qualified performance on snow, certified by the 3 Peak Mountain Snow Flake (3PMSF) marking. It also goes the distance, offering the same great mileage as Bridgestone’s premium summer touring tyre, Turanza T005[3].
Laurent Dartoux, Chief Strategy & Marketing Officer at Bridgestone EMEA comments: ‘For drivers who want to stay in control, with the same tyres all year round regardless of sun, rain or occasional snow, we wanted to design an all-season tyre that keeps them going without compromising safety. This is what we achieved with the Bridgestone Weather Control A005.’
Bridgestone’s Weather Control A005, its first ever all-season touring tyre, is available nationwide now. Available with 68 sizes for 15” to 20” rims, it will immediately cover demand for 94% of passenger cars and on-road SUVs, with additional sizes being made available in 2019. In November 2018, Bridgestone will also be releasing four small-van sizes to the market. They will be fitted with DriveGuard technology, a unique innovation that allows drivers to continue their journey even with a puncture[4].
To find out more about the Weather Control A005, check out our newsroom where you can find a wide range of assets including infographic content, videos, detailed product presentation, plus much more: www.bridgestonenewsroom.eu
[1] Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings.
[2] Extraction of Annex Report No. [713126975] ABSTRACT 1. Compared to the performance of main competitor in the same segment: Michelin Cross Climate Plus. Test carried out by TÜV SÜD on the request of Bridgestone in March-April 2018 at Bridgestone’s Testing grounds (EUGP in Italy and for snow tests in SPG in Sweden) on tyre size 205/55 R16. Competitor tyres purchased on the European market by TÜV SÜD. Test car: VW Golf 1.6 TDI.
[3] Based on the internal tests carried out in Bridgestone facilities. Tyre size: 205/55 R16. Tyre life depends on driving style, tyre inflation pressure, tyre and vehicle maintenance, weather condition, etc.
[4] Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the Tyre Pressure Monitoring System (TPMS) is triggered. DriveGuard tyres are only available for cars equipped with a TPMS.
Media information: For more information about this release, contact Ben Smallman on 07833 463195 or ben@smallmanmedia.com
About Bridgestone in Europe, Middle East and Africa
We're the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with some of Europe’s most advanced factories, world-beating technology, and leading R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.
For more information about Bridgestone in EMEA, please visit www.bridgestone.eu and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.
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