Bridgestone welcoming motorists’ acceleration towards electric vehicles

UK motorists charging towards EV travel

A survey of 2,000 motorists by Bridgestone has confirmed that UK consumers are beginning to accelerate towards electric vehicle travel, with 67% preparing to ditch their petrol and diesel cars for good.

The UK YouGov survey(1) commissioned by Bridgestone confirms that transition is in the air, with over two-thirds stating that they’ll make the change and will not be keeping a standard vehicle (petrol/diesel) alongside it when they do.

The research confirmed that the majority see and acknowledge the benefits of EV travel, with:

  • 56% citing environmental positives
  • 47% looking forward to making fuel savings
  • A further 23% reference tax benefits as a reason for the switch
  • 13% are looking forward to a reduction in noise emissions as their primary reason

In addition, 43% are keen to know more about EV maintenance and how it differs to standard makes and models.

Bridgestone has already developed its tyre technology to ensure that EVs can travel further between charges whilst prolonging battery life, and has also committed to install up to 3,500 new charging points across Europe over the next five years through a partnership with EV Box, with plans for the first of the EV Box roll-out in the UK set to be announced soon.

Bridgestone’s ENLITEN Technology, reduces the rolling resistance of a tyre by up to 30%, and weight by up to 20% (2).  It extends the driving range of EVs and also contributes to reducing environmental impact thanks to improved resource productivity. This not only ensures that less raw materials are used to manufacture the tyres, but also contributes to the reduced rolling resistance, meaning electric vehicles can do more miles per range and be recharged less.

And its TECHSYN technology extends the designed lifespan of a tyre by up to 30 per cent (3). As a result, TECHSYN reduces overall fuel consumption and CO2 emissions (4), enhances tread mileage (5) to extend a tyre’s designed life and cuts raw material consumption in the long term.

The YouGov survey also suggests that UK motorists are well informed on changes ahead, with:

  • 67% aware that all new car sales must be zero emission by 2035.
  • Of that figure, 22% are keen to see this target brought forward to 2030.
  • 27% would also like to learn new driving tips to help them get more from their electric vehicle.

Bridgestone North Region Vice President Andrea Manenti said the results offered further justification for the company’s commitment to EV travel.

We are investing in our mobility solutions like never before, with new products, charging points and training in place for the full integration of EV travel. With this in mind, it is great to see that the general public are also on board with the technology and the huge changes that are beginning to be seen. Our original tyre fitments specifically engineered for EVs will reach 20% of our overall portfolio by 2024.

Bridgestone North Region Vice President Andrea Manenti

Andrea added: “We are investing to make electric mobility more efficient and accessible by pioneering premium tyres and tyre technologies for EVs and dedicated fleet and mobility solutions. We’re also partnering with leading EV manufacturers and developing an EV-ready retail and service network.”

“The survey tells me that we’re all moving in the same direction when it comes to EV travel and we’ll continue to push the boundaries to ensure that Bridgestone is a pioneering company in this area of mobility solutions.”


[1] Bridgestone  YouGov electric vehicle survey commissioned January 2022.  2000 respondents across the UK
2Based on Bridgestone internal data comparing Bridgestone premium summer tyres with and without ENLITEN Technology in the same tyre size (92Y 225/40R18 XL).
3Compared to conventional Bridgestone EMIA summer products.
4CO2 emissions relating to rolling resistance coefficient (RRC), which is measured in Bridgestone’s indoor labs.
5Wear performance has been evaluated by Bridgestone’s outdoor tests on 205/55R16 vs reference Bridgestone consumer summer tyres.

About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions, and serves its customers in an extensive retail network with thousands of touchpoints.

Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.