Bridgestone wins top accolade at TyreSafe awards
TyreSafe Manufacturer award won for pro-active initiatives
Bridgestone is celebrating a major coup after scooping the Tyre Manufacturer of the Year honour at the UK TyreSafe Awards 2022 which took place on 7th July.
The company prevailed in the notoriously competitive category, thanks to a number of safety campaigns and pro-active partnerships rolled out over the past 12 months, which were noted by a panel of independent judges.
TyreSafe recognised eight newly-implemented safety initiatives over the past 12 months, including best-in-class new products, online tyre safety e-books and a significant investment in technician training.
Bridgestone’s consumer sales director Brett Emerson said: “Winning this TyreSafe Tyre Manufacturer of the Year award validates a great amount of hard work across the business.
“We’re thrilled to have been recognised in this way and we look forward to building on our achievements with more tyre safety advances in the future.
“Tyre safety and keeping roads as safe possible – by serving society with superior quality – is at the heart of what we strive to achieve as a company. A huge amount of work goes into this each day, so to gain this accolade is testament to a lot of hard work to a brilliant team.”
Bridgestone’s tyre safety work aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realize a sustainable society.
This project aligns with Ease - Committed to bringing comfort and peace of mind to mobility life
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About Bridgestone in Europe, Russia, Middle East, India and Africa:
Bridgestone in Europe, Russia, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region. Bridgestone EMIA operates 15 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment – a framework of eight values (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment) – guides strategic priorities, decision making, culture evolution and sustainability actions towards the achievement of this vision.