Bridgestone’s incredible pulling power at the British Motor Show


Thousands of onlookers flocking to learn more about Bridgestone's premium products and services

Bridgestone has brought its award winning tyre range to life to scores of onlookers on the first day of the British Motor Show 2022 - and is urging thousands more to come and find out about its premium products over the next three days.

Its Potenza Sport and Turanza T005 tyres, which won Auto Express’ UHP summer and SUV tyre tests respectively, took centre stage at Farnborough International alongside the new semi-slick Potenza Race tyre, which is already an original equipment fitment for the Lamborghini Huracán STO, SEAT Leon Cupra hot hatchback and the Huracán STO Tecnica supercar.

Bridgestone’s EV tyre technology is also on display courtesy of the Turanza Eco featuring Enliten technology, which reduces rolling resistance and helps to extending battery life and vehicle range in electric vehicles.

The Bridgestone stand, in Hall 5, is set-up in partnership with Kwik Fit and also features an interactive car game, where an iPad is up for grabs for the fastest time, while a daily prize draw is also giving visitors a chance to win up to £150 in gift cards.

And to add even more interest in Bridgestone’s presence, influencer Thomas Exton will be filming live from the show to his huge online audiences.

Bridgestone, partnering with Kwik Fit, is sponsoring Hall 5 at the show along with the motorsport arena.

Bridgestone’s Consumer & Brand Sponsorships Marketing Manager Helen Roe said: “It has been incredible to interact with such a huge audience so far, so many of whom are long-standing fans of our tyres, and are keen to know more about our products and services.

“The stand has been packed since the doors first opened and we are attracting so much attention from so many people of all ages, who not only seem to appreciate the technology behind our products, but want to find out where their nearest retailers are to get them fitted in the future.

“Bridgestone is synonymous with innovation, prestige and excellence in motorsport, which is why this is such a great event to be at. We hope to welcome many more to our stand right up until Sunday afternoon.”

The British Motor Show runs until August 21 at Farnborough International. Building on the success of its scheduling at last year’s show, The Live Arena - featuring stunt shows, car reviews, supercars and more - will be hosted again by Wheeler Dealer, Mike Brewer. Mike will be supported by petrolhead and Olympic silver-medal sprinter, Iwan Thomas. The Family Zone will also be extended in 2022 to feature a unique car-themed escape room, as well as popular features from 2021 including car wrapping and The Racing Bug’s racing simulator.

The British Motor Show partnership aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. It consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realise a sustainable society.

The event aligns with ‘Emotion - Committed to inspiring excitement and spreading joy to the world of mobility.’

Media information:

For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.