Firestone launches the Performer Extra for 20% longer tyre life

Firestone launches the Performer Extra for 20% longer tyre life

• Based on the popular Firestone Performer 85 and 70 tyres, the new Firestone Performer Extra offers 20 per cent longer tyre life.¹
• Extended life of the tyre helps to reduce environmental footprint and long-term operational costs, while improving business efficiency.

• The Firestone Performer Extra will progressively be released to the European market in 43 different sizes from July 2020.

Synonymous with strength and reliability in the agriculture tyre market for more than 100 years, Firestone has marked another milestone on its journey to offer superior performance and high quality products to European farmers with its new, long-lasting Performer Extra tyre.

Based on the popular Firestone Performer 85 and 70 tyres, the Performer Extra is the result of an enhanced wear resistance compound that extends the tyre’s life by 20 per cent when compared with its predecessors.[1] The extended life of the tyre helps to reduce its environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.

The Firestone Performer Extra isn’t only designed to go for longer. The tyre’s dual-angel lug brings great traction, while the extra load option allows a higher loading capacity than many competitor products. Like its predecessors, the Firestone Performer Extra has been designed with reliability as a priority. The tyre has a self-cleaning tread for excellent traction and improved fuel efficiency, while the flexible casing of the tyre reduces soil compaction and improves road handling and comfort.

The Firestone Performer Extra will progressively be released to the European market in 43 different sizes, ranging from 20 to 42 inches, from July 2020. The tyre was developed in Bridgestone’s European R&D centre in Italy and is produced in the Bridgestone plant in Puente San Miguel, Spain. As the Performer and Performer Extra tyre ranges maintain the same dimensions they are inter-compatible both on the same vehicle and on the same axle. Like the Firestone Performer 85 and 70, the Performer Extra can be fit to most tractors used for agriculture.

“Helping farmers has been at the heart of Firestone since this business was founded – Harvey Firestone himself was born on a farm,” says Mark Sanders, Head of Sales Agriculture, Bridgestone EMIA. “This is why, to this day, we have maintained our commitment to solving common farmer needs through strong and reliable products. The Firestone Performer Extra, the latest addition to our popular Performer range, offers all the benefits of its predecessors but now with a significantly longer tyre life. 20 per cent¹ is a huge difference and will be a real cost-saver for the farmers that will choose to make their operations more efficient and sustainable with the Firestone Performer Extra.”

For any enquiries relating to Bridgestone, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com.

About Bridgestone in Europe, Russia, Middle East, India and Africa (EMIA)

We're Bridgestone Europe, Russia, Middle East, India and Africa, part of the world’s largest tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption.

Today, in a fast-changing world, we’re evolving to provide real solutions to the real problems our customers face. This is why Bridgestone EMIA is rapidly transforming from a premium tyre producer into a mobility solutions leader. We’re pioneering cutting-edge products and solutions with some of the industry’s most advanced factories, world-beating technologies and coveted partnerships. As our transformation journey continues, we’re working to shape the future of mobility.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.